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Costa launches new Grampians Central West litter program

Article Category  Dimboola Courier > Current News
Date Published  Saturday, September 9 2017

Costa launches new Grampians Central West litter program
Grampians Central West Waste & Resource Recovery Group’s #bealittersuperhero was launched by ABC Gardening Australia host Costa Georgiadis via a live Facebook link during the Wimmera Biodiversity Seminar last Thursday.

Acting Executive Officer La Vergne Lehmann said that the #bealittersuperhero campaign is a new initiative from the Group.

“#bealittersuperhero is our new and innovative litter program for the region, and we were thrilled that Costa was able to do that with us via his own Facebook live broadcast,” she said.

Litter, along with illegal dumping is a big problem in the region and the Litter Super Heroes program aims to take a positive message, using a combination of face to face communication along with social media. The focus will initially be on the Western Highway and other main roads where litter is an obvious problem along the road and at wayside stops.

“We know social media is a very powerful tool these days so Litter Superheroes now has a Facebook and Instagram presence to provide a platform for spreading the message across the region.”

“We have our Litter Super Hero Cutouts and social media frames that people can photograph themselves in and share via their social media with the #bealittersuperhero,” La Vergne said.

Grampians Central West Waste and Resource Recovery Group is also encouraging the community the put the Litterati App on their smart phones or tablets to record the litter problems across the region in real time. By doing this the database for litter, what the problem items are and where they tend to be found can be recorded and will help to refine the targeted messages in the region’s litter education program.

“It is impossible to ignore the power of social media these days, particularly with younger people and we want to make sure that we can spread the message around the importance of not littering and putting any rubbish in bins.”

“We know that nobody wants to live in a rubbish dump and they don’t want to turn our natural environment, whether it be National or State Parks, waterways or roadsides into dumps either.”

Costa Georgiadis, in launching the program, said that “The great thing about this program is we know that everyone can be Litter Super Hero.”

Find out more on Facebook at www.facebook.com/littersuperheroes.



From the Dimboola Rowing Club - thanks to all supporters of the 130th Annual Dimboola Regatta and 8th Annual Head of the River.

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2018 Australia Day Awards
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The Australia Day Awards recognise outstanding community service to the Hindmarsh Shire community during the current year and/or given outstanding service to the community over a number of years.

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