Police are appealing for public assistance to help locate missing woman Samantha, who was last seen in Melton and is known to visit the Hopetoun area.

The 26-year-old was last seen in Melton on Saturday, 10 July about 3pm.

Police hold concerns for her welfare as her disappearance is extremely out of character.

Samantha is about 166cm tall, with a medium build and a fair complexion. She has long brown hair that is often worn up and was last seen wearing a black top and black pants.

She is known to frequent the Melton, Albion and Hopetoun areas.

Police have released an image of Samantha in the hope someone recognises her and can provide information on her current whereabouts.